![]() ![]() Nectar’s variety packs can now be found in 120 stores after partnerships with BevMo and Gopuff, as well as via self-distribution in California and a partnership with New York-based e-commerce alcohol delivery site TapRm. The company began producing an average of 1,800 cases a week. Nectar repeated the process, promoting mini-launches in Orange and San Diegos through TikTok. Within an hour, Nectar inventory sold out at both stores. They then texted every number that had reached out from the TikTok and told them about the launch. With proof of interest, the team went to two local Los Angeles liquor stores and convinced them each to take on 150 variety packs. We were getting hundreds of texts from people all over the country being like, ‘Yo, Where can I buy this drink? Where can I buy this drink?’” “That changed everything overnight for us,” he told Brewbound. Within three days, the TikTok generated 300,000 views and text messages flooded in, according to Kim. Additionally, for every action they complete, they will receive special rewards like free, limited-edition collectibles, access to our live experiences, and much more.Kim posted a less-than-a-minute-long video on the social media platform showing the ups and downs of the company’s production process, and ended the video with the message “TEXT US! 31.” The number - provided through Santa Monica-based marketing and communications channel Community - connected consumers directly with the Nectar team, allowing viewers to ask the trio questions about their product. “The Nectarverse is a platform to centralize all the different parts of our brand and allow our community to help us make key decisions. They are the ones that pick the new flavors, line up at the stores, and share our content to their friends,” said co-founder Jeremy Kim. “Since the beginning of this company, Nectar has been built by the community. In less than three years on the market, Nectar has sold 5M cans and has racked up over 500M views across their social channels. The brand is now in over 3,000 retail stores, including Target, Whole Foods, Total Wine, HEB, BevMo, Safeway, QFC (Kroger), Wal-Mart, 7-11 and H-Mart. ![]() Nectar’s recent expansion into Texas saw 2,500 people queue up for three pop-ups in Houston, Dallas and Austin ahead of the official retail launch. Their engaged online community translated into real-world customers that sold-out dozens of retail pop-ups as they expanded across the country. Nectar quickly gained traction in 2020 thanks to its unique marketing tactic of tapping into the power of social media virality. Subscribers will also gain exclusive online access to purchasing limited-edition products such as the Nectar Hard Seltzer Spirit Pack. In the Nectarverse, fans will be able to vote on company initiatives including upcoming flavors in development or what cities the brand should distribute to next, and claim rewards for real-world actions such as posting an online review. The limited-edition pack will be available for purchase exclusively on the Nectarverse or in-person in Hawai’i. The Spirit Pack will include four of each of the new flavors, along with one each of the original Nectar Hard Seltzer flavors (Asian Pear, Yuzu, Lychee and Mandarin). Li Hing Elixir offers the salty-sweet Hawaiian Li Hing Mui flavor, paired with pineapple, while Mystical Mango combines the refreshing flavors of melon and mango for a nostalgic, tropical taste. The Nectar Hard Seltzer Spirit Pack (two 12-packs for $58) features two new flavors voted on by the Nectar community: Li Hing Elixir and Mystical Mango. ![]() The Spirit Pack includes two new flavors and is available for purchase on the Nectarverse, a new digital platform that gives fans a voice in the future of the brand while earning real-life rewards. LOS ANGELES, California – Nectar Hard Seltzer, the Asian-American hard seltzer brand known for its passionate community and viral marketing strategy, announced the launch of the limited-edition Spirit Pack made in collaboration with the Azuki digital anime collection.
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